Warmth and fear are strategies that use emotions in advertising. What is a principle that is common to both of these strategies?

An advertiser who says that his product is the “best,” “greatest,” etc. is using _____, which is a(n) ______ form of advertising.

Which of the following is not an essential component of the deceptive advertising regulation by the FTC?

The mere exposure effect:

Which of the following is NOT likely to help in enhancing the persuasion power of an ad?

If Phillip wants to be successful (promoted quickly in his department) according to research by Luthans, he should spend most of his time on activities. 

Fredo, a manager at a consulting firm, feels he is an excellent judge of character.  He has lunch with the firm’s 10 new recruits and quickly concludes that they will be excellent employees. This conclusion on Fredo’s part seems to be the result of bias. 

Short Answer Q3b Defensive audiences:

Which of the following statements about specific sales promotions is FALSE?

Which of the following is an example of a sales promotion that is least likely to be susceptible to promotion adaptation?