(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  If they were to engage in PR, what type of public relations would you recommend? Why? Explain. (2 points)

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. c. If they were to consider sales promotions, what type of sales promotions (trade or consumer or both) should they consider? Why? (3 points)

According to recent research findings, which of the following methods of effectiveness testing are more accurate than the traditional paper and pencil measures (consumers’ self reports of recall, recognition, attitudes, etc.) in predicting sales effectiveness of ads in the marketplace?

Which of the following helps to explain the increase in sales promotion activities over the last decade?

How does a traditional coupon work?

1. A hypothetical scenario involving Toyota Camry’s advertising in Business Week magazine is given in the table below. The table provides information on exposures to the ads by 10 households over a four week period. Calculate the Reach, Frequency, and Gross Rating Points for this four week period. Commercial Exposure Schedule for a 4 Week Period Target-Audience Household A B C D E F G H I J week 1 X X X X X week 2 X X X X X X week 3 X X X X X week 4 X X X X Compute the Reach of this schedule below. Please show your work : (3 points)

How does a traditional coupon work?

_____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended.

A fair die is rolled. What is the probability of rolling a number greater than 4? Provide your answer as a decimal rounded to two decimal places (do not use fractions or percentages).   HINT: Remember a standard six-sided die has the numbers 1, 2, 3, 4, 5, and 6.  

What is the main purpose of hypothesis testing in statistics?