Imagine that you have two friends that have each rushed a fr…

Imagine that you have two friends that have each rushed a fraternity on the campus of their university. One of the friends went through a grueling week of hazing, and the other did not. The hazed friend seems more committed to his fraternity and values his membership more than the other, un-hazed friend. This can be explained based on the concept of

Your instructor tells the story of pulling into a parking lo…

Your instructor tells the story of pulling into a parking lot one night, across from a car that was stuck in the center of a median in the middle of the road. A small group of people had gathered and were looking at the woman who remained in her car, even as other cars were narrowly missing her. I stood there for a moment, until I realized this was a case of what Cialdini calls,