Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the Elaboration Likelihood Model, which route to persuasion influenced Dana?

John doesn’t know very much about electronic equipment, but he wanted to get his girlfriend a tablet for her birthday. His roommate, Hank, knows all about these types of products and made a recommendation to John. For this product category, Hank is known as a (n) _____.

Which type of self-concept emphasizes family, cultural, professional, and social relationships?

Maria was raised as a Catholic, but she has not been attending church regularly since she moved out of her parents’ home into her own apartment. However, when she does attend mass, she remembers the sequence of events and what she must do (e.g., sit, kneel, stand, which prayer to say, etc.). Her memory of how an action sequence should occur is known as a(n) ______·

Source characteristics play an important role in determining the effectiveness of marketing communications. _______ consists of trustworthiness and expertise.

Adoption of which type of innovation requires relatively minor changes in behavior or changes in behaviors that are unimportant to the consumer?

Which of the following is considered an individual factor affecting attention?

The memory of a sequence of events in which a person participated is called _______.

What is the ethical concern regarding the limited ability of children to comprehend advertising messages?

The most complex form of cognitive learning is __________.