A.What is persuasion? What is compliance? How are they similar and how do they differ?  Give an example of each. 

Charlie decides to sell fish with this advertisement: “Research shows that people love to have their choice of fresh, frozen, or smoked fish. Chillin-Guppy and Zippy-fish only offer frozen fish, but Charlie’s Fish has all three. Where do you want to go to get your fish?” Charlie’s advertisement is using a/an:

Which of the following is not a characteristic of icons?

In the terms used in the Elaboration Likelihood Model, a person low in the need for cognition is more likely to be persuaded via the _________ route to persuasion.

Hedges are a form of powerless language. An example of a hedge is:

_______ are the expectations we have about what behaviors are right or wrong.

In contrast to football players, long-distance runners tend to be ________________, that is, is thin and frail-looking.

Select any of the secondary dimensions of credibility, and provide and explain a situation in which that dimension would apply or be important. Provide and explain a situation in which that dimension would not apply, or would be relatively unimportant.

Which of the following situations would tend to cause the most psychological inconsistency?

Males tend to be more persuasive than females, partly because: