Individuals receiving health services from a mental health professional are often referred to as ________.

Healthcare markets are often more dynamic than markets in other industries, as they must respond to developments in all of the following EXCEPT:

Healthcare organizations adopted marketing practices at different rates, and the type of marketing technique chosen varies with the type of organization and its marketing maturity.

Prior to the emergence of healthcare marketing as a separate function, virtually all healthcare organizations used _______.

Today, the demand for health services is considered “elastic” because _______.

Historically, pharmaceutical companies’ approach to marketing was unique in that they did not market directly to end users but to prescribing intermediaries such as ____________________.

Pharmaceutical sales reps are also known as: 

Healthcare plans that established upfront so that all enrollees received the same benefits regardless of their circumstances or preferences are also know as ____________________.

Although organizations in other industries typically have one target audience, the constituents for healthcare services are: 

Indicate how Assets, Liabilities, Net Income, and cash flow are affected at the time of the following transaction: Purchase inventory on account (i.e., for credit) Assets: Liabilities: Net Income: Cash Flow: