A specialty retail company that focuses on art supplies, crafts, and framing, aims to attract more shoppers by moving away from the general crafts market and targeting people who gravitate to do-it-yourself projects or make items to sell through their own small businesses. When a company targets a specific buyer group, they are using a(n):

What type of change does culture change illustrate?

Samuel is a computer lab manager. He frequently receives complaints about the condition of the workstations, including the cleanliness of the computer keyboards. He realizes the procedures for maintaining and cleaning the computer lab are no longer adequate. He is currently retraining his staff to correct this problem. Considering Lewin’s change model, Samuel’s computer lab is Unfreezing (Step 1).

One reason that strategic plans fail is that no action is taken to implement the strategy.

Top managers and some middle managers tend to implement the operational strategies daily.

Considering the entrepreneurial process, after you select and plan the new venture, you need to:

A grocery store sells rotisserie chicken for just under $5.00, and they are going to extreme lengths to keep that price down. More specifically, the store opened its own poultry complex, so that it will control the production process from farm to store, making key decisions down to the grain that chickens eat, and the type of eggs hatched. The store’s efforts to become its own meat supplier and reduce its reliance on big producers illustrate a forward integration strategy.

Victoria, an employee in a doctor’s office, understands that employees are required to wear face masks while working with patients. However, she still refuses to do so. She thinks that employees should have the right to choose whether they wear a mask. What stage of the change process do her beliefs illustrate?

Hali owns and operates a local coffee shop. Until recently, her store was the only coffee shop in town. Most of her business came in the form of walk-in and repeat customers. However, there are now two other coffee shops in town, including a fast-food coffee chain. The amount of traffic to her shop has declined and her business needs to change. Hali, in collaboration with her employees, brainstormed new ways to conduct business. They decide to use related diversification to diversify from selling coffee only to selling a variety of food and beverage menu options. They soon begin implementing these changes. What type of change is Hali implementing?

Edwin is a new manager working with a staff that has been in place for nearly 20 years. The staff has resisted many of the new policies that Edwin has tried to put in place. Edwin is growing increasingly frustrated and decides to call a meeting with his staff. He explains to the staff that the new policies are more effective than the old ones because they save time and energy and allow the staff to spend more time serving customers. How is Edwin overcoming resistance with his staff?