Typically, a single marketing mix strategy attracts all sectors of a market.

Directing consumers to a specific landing page for a marketing campaign, rather than the company’s home page first, helps potential consumers to participate in a conversation with the marketers.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

Tangible goods and intangible services both intend to satisfy consumer wants and needs, but the marketing efforts supporting them may be vastly different.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

While price offers a dramatic means of achieving competitive advantage, it is the most difficult marketing variable for competitors to match.

Publicity is the marketing-oriented aspect of public relations.

​Women’s apparel, consumer electronics, and video games top the list of top products sold online.

A national brand defines the image most people form when they think of a brand.

A brand name must qualify for legal protection.