According to du Pre, narrative medicine is an ideal approach to patient-provider communication, but it cannot be applied to cancer communication because narrative medicine is too time consuming.

When selecting which statistics you want to communicate (for example, prevalence or incidence), first consider: A) What point you want to make B) Which statistic is the easiest to understand C) Which number sounds larger D) Which number will be most surprising

ANSWER OPTION A or OPTION B (NOT BOTH) Option A: According to the Health Belief Model, what is perceived risk susceptibility and perceived severity? In a campaign promoting flu shots: Give an example message that could could be used to increase audiences’ perceived risk susceptibility Give an example message that could be used to increase perceptions of severity Option B: According to the Extended Parallel Process Model: What is a danger control response and what is fear control response? How do you encourage audiences to adopt a danger control response? In an ad promoting condoms to avoid sexually transmitted diseases, give an example of a message that would encourage a danger control response.  

According to du Pre, emotional reactions can affect health literacy because: A) People may be embarrassed about their lack of health literacy B) Physicians listen less when patients respond emotionally C) It can be difficult to pay close attention when a patient is feeling overwhelmed or afraid  

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Which of the structures are unsaturated hydrocarbons?  

In science communication, the word “theory” can confuse the public because: The word “theory” sounds more formal than the scientific process really is The public may interpret “theory” to mean a guess or hypothesis Scientists only use the word when they are unsure about a phenomenon “Theory” has strongly negative connotations

du Pre says that Health Communication is unique because the discipline addresses a completely objective process.

A study investigates whether middle-school biology students learn more about conservation from lectures or from hands-on experiments. The study’s goal is to learn how to best adapt science messages to the audience. Which model of scientific communication does it reflect? A) The Deficit Model B) The Contextual Model C) The Lay Expertise Model D) The Engagement Model

du Pre says that communication is _____________ in part because we are always both “sender’ and “receiver” of messages at the same time.