Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing.

A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

Successful interactive advertising adds value by offering the viewer more than just product-related information.

A sponsor purchases access to the sponsored activity’s audience and the image associated with the activity.

Institutional advertising is limited to advertising sponsored by a specific profit-seeking group.

Controlling demand for a new product through the skimming strategy could save a company from dissatisfied customers by matching supply to the demand.

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

Private labels typically provide better profit margins than captive brands.

Advertising via mobile apps helps marketers gain access to users’ personal data.

A discount house offers fewer services to its customers.