Several people often participate in the organizational buying process. This group of people comes together to make a purchasing decision. Called _____________, these people share common goals, risks, and knowledge important to a purchase decision.

People who affect the buying decision by helping to develop specifications (e.g., R&D) for the product are called

Susan feels that the best way to segment airline passengers is to look into why they are flying and ask them for their opinions about air travel. This would be a(n) ________ segmentation approach.

The ideas that survive the initial screening stage are submitted to more rigorous ____ stage(s) in the new product development process.

Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign were simply geared to families with young children, it would be using _____________  segmentation, but because the campaign is trying to appeal to people who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on  ____________segmentation.

The demand for industrial products and services that is driven by demand for consumer products and services is called:

A researcher wants to understand the detailed experiences of customers who have canceled their subscription service. The most appropriate method would be:

This question is based on the following mini-case: A local crafts outlet is losing sales. Gwen, the store’s owner, has contacted a Marketing research firm for help. They have suggested a variety of activities including the following: a survey of a random sample of the store’s customers, sending a researcher to another thriving crafts outlet 100 miles away to observe practices there and write a report, subscribing to a trade journal in the craft industry for new ideas, buying a copy of the local chamber of commerce’s economic report to see if the sales loss is general to the area, conducting a focus group of local citizens. Gwen has to decide which of these items would best help her and which she can afford. The fact that Gwen’s outlet is losing sales would be called a(n)_____by marketers.

The National Health Interview Survey is conducted annually by the Centers for Disease Control and Prevention (CDC). By examining information gathered from sampling it (CDC) was able to announce that 14.1 percent of all Americans lacked healthcare insurance in 2001. A health care organization that used this information, as they were doing research on patient nonpayment, would refer to this information as _______ data.

Bic’s application of its name to disposable razors, utility lighters, and even sailboards is an example of