Simone is in her first 90-days at your company. She completed her training and passed her safety test, but today she forgot an important safety protocol for the second time in the last few weeks.  The first time she forgot, you conducted a formal, written counseling session using an aversive response; so your next step now is to because of the of the mistake and her time at the company.

Functional conflict is an antidote for all of the following EXCEPT: 

In lecture, which two conflict resolution techniques are recommended for resolving most team conflict? 

Which of the following is NOT present when groupthink occurs? 

Cliff forgot to respond to a client’s e-mail requesting a change to their order.  Because of this oversight, the wrong products were shipped to the client.  Today, the client called you (as Cliff’s boss) to complain.  Based on the concept of Redirection illustrated in the Whale Done video, which of the following statements is the best way to begin your feedback to Cliff?

3. You are working for a campaign focused on a controversial ballot issue in the upcoming election, towards which several people hold a negative attitude. Your charge is to interact with and guide the ad agency that is creating the ad campaign to win over the opponents of this issue. You realize that there are two distinct segments in your target market: (i) those who are somewhat skeptical towards the issue because of a few legitimate concerns as well as some misunderstandings, (ii) those who have a more defensive reaction because of negative emotions they associate with the issue due to media’s recent coverage of an incident related to it. During your initial meeting, your ad agency suggests three main ideas for the ad campaign (listed below as a, b, and c). a) “Include strong arguments in the message to directly address the top 5 concerns and misunderstandings that people have related to the issue” b) “Use give and take: admit a limitation or two related to the issue, then present its important positives, suggesting that although not perfect, overall it is a winner” c) “Recruit admired community leaders and popular local celebrities to endorse the issue”   Please evaluate the relative effectiveness of each these ideas, separately for each of your two target markets, clearly explaining your rationale and assumptions. That is, evaluate each idea and rank order its relative effectiveness (amongst the 3 provided) for each target market, clearly providing your logic.   (i) Skeptics: (5 points)   (ii) Defensive audiences: (5 points)   Which would be the best strategy to use in mass messages targeted to everyone in the market? Why? (4 points)    

2. Chrysler is planning an ad campaign for their new line of hybrid cars in the American market which are positioned on their environmental friendliness. The communication objectives, construed broadly, are awareness and memory for benefits. a) The product team is considering using a humor-based execution. You have been asked for your input to help draft a copy platform to share with the ad agency. Please describe at least two important guidelines relating to the inclusion of humor in this ad campaign that you would clearly specify to the creative team. Please be very specific in your recommendations and provide your rationale for each recommendation. (4 points)   b) Do you think Chrysler should use the same message as well as creative strategy for the Philippines market? Why or why not? Please justify your response.   (i) Message strategy (4 points)   (ii) Creative strategy (4 points)

1. a) What is meant by deliverability of a message position? What factors determine it deliverability? Explain each factor. (6 points)   b) An airline company’s executives are considering several different positioning ideas for the  launch of its new airline service. Some of the ideas that have been suggested include, “superior on-time arrival record”, “lowest fares in the marketplace”, and “friendly customer service”. How deliverable is each of these positioning statements for a new airline service entering a market which has several well established competitors? Please explain your reasoning. In your opinion which of these positioning statements may be most “deliverable” for the new airline? (8 points)

Which of the following statements provides a reason for why marketers may use emotional appeals that arouse positive emotions?

Warmth and fear are strategies that use emotions in advertising. What is a principle that is common to both of these strategies?