Two women are both 35 years old. One loves fitness and clean eating; the other is a gamer who streams online. Which segmentation approach best captures their differences?

Which type of self-concept reflects who a person aspires to be?

Task definition refers to the reason a product is being bought.

Which of the following would be considered an antecedent state?

What persuasion route does a consumer follow when they rely on superficial cues like celebrity endorsements?

Mark feels positive about a protein shake after seeing stats on its nutrition and comparing it with alternatives. Which component of his attitude is strongest?

Regulatory Focus Theory distinguishes between:

Which term describes the psychological bias where people value an item more just because they own it?

Nina watches a car commercial filled with emotional family scenes and soft music. She feels warmth toward the brand even before knowing the specs. What attitude component is involved?

The behavioral component of attitude refers to a person’s emotions toward a brand.