“Molar analyses of schedule performance suggest that overall reinforcement rate influences response patterns more than moment-to-moment contingencies.”

Which of the following best describes behavioral customer segmentation?

A major factor underpinning the growth of the nation’s minority markets is that African Americans, Asians and Hispanics continue to become more highly educated, which allows proportionally more Blacks, Asians and Hispanics to enter occupations with higher average salaries (Multi-Cultural Buying Power). As a key executive in a business-to-consumer company, name and describe three (3) important factors to consider when determining your market segmentation strategy.

The current Asian / Asian American population in the U.S. is approximately 24.8 million and growing. This group’s purchasing power is $1.3 trillion and growing. As the top Marketing executive for General Motors (a U.S.-based automobile manufacturer and distributor), describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group).

In our class discussion, which beer company was highlighted for creating a new product for Hispanic consumers who live near the U.S. – Mexico border.

Anheuser-Busch’s video / television advertisement entitled “Rookie Umpire” (1985) was intended to target which customer segment?

Consider the IKEA video advertisement entitled “Dining Room Table” (1994, U.S.) (click on the link). Next, consider the four (4) customer segment types. In your opinion, what specific customer segments are being targeted by this ad (or who might respond favorably to this ad)? Provide support for your answer.  IKEA – Dining room table (US, 1994)  

When determining their marketing customer segmentation strategy, companies must give serious consideration to: ________________________________________________.

Push marketing strategies primarily focus on creating demand by encouraging consumers to actively seek out a product.

The figure below shows a point plot annotated with a statistical model. The plot also shows the model function. We have referred to this band as the 95% confidence interval. What exactly does this mean?