Garrison Enterprise Garrison Enterprise is a well-known comp…

Garrison Enterprise Garrison Enterprise is a well-known company that has been around for many years. However, Mr. Jackson, its current CEO, has noticed recently that the company is not performing up to par. He has been watching the employees closely. Mr. Jackson saw that his workers do only what is required and that no one seems to go above and beyond what is necessary.   He thinks this is odd because Garrison Enterprise used to have dedicated employees who felt a real sense of ownership toward the company. Now it seems that the employees need to be watched all the time just to make sure they are doing the minimum required. The company has always tried to help its employees through various measures, but recently these measures have been unsuccessful.   Mr. Jackson also observed that the employees were not engaging with each other. They all seemed to be at ease with each other, but there was very little interaction. When Mr. Jackson asked his top managers to study the situation more closely, they reported that the employees were neither dissatisfied nor motivated.   Mr. Jackson decided that things needed to change. He decided that the managers would reward only very good behaviors and punish anything that was considered bad behavior. While this may not be the best option, Mr. Jackson believes that it may work for the near future.  Refer to Garrison Enterprise. What type of employees does Garrison Enterprise currently have?

Gear Up Zoey worked for a retail company and observed that t…

Gear Up Zoey worked for a retail company and observed that there were many things it could do better. She shared some of her ideas with upper management, but they did not want to do things differently. When Zoey went home to talk to her husband, they both realized that, given her passion, perhaps Zoey should open her own business. After a lot of consideration, she decided to open a sporting goods store called Gear Up. She also knew just where to open the store—right next to her house.   To be certain to address all aspects of the business, Zoey hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using commercial databases to help with the business. With her husband’s support and a good marketing plan, Zoey felt that she would be prepared to make the right decisions.  Refer to Gear Up. In this case, marketing research involves _______.