Bonus Point (2pts): Base on your Five Forces Analysis, what score do you give the industry? Is the this industry attractive or unattractive?

Categorize the statement as a Driving Force or Key Success Factor

Why is pricing alone not considered a sustainable business strategy?

As customer expectations evolve, which of the following strategies would best help a differentiation-focused company like Oura remain competitive?

A company follows a differentiation strategy but fails to justify its premium pricing. What is the likely outcome?

A budget hotel chain focuses on providing the lowest prices in the industry. However, customer reviews frequently mention issues with cleanliness and unfriendly service. Occupancy rates have started to decline despite their competitive pricing. What is the most likely cause of the decline in performance?

How can the manufacturer respond to these changing customer preferences while maintaining its competitive position?

Identify one driving force for at least four categories of the STEEPG framework.  Be specific about the driving force and state why it’s appropriate for the category you chose.

Match each scenario to the corresponding caveat (Parity Conditions, Evolution of Customer Expectations, or Evolution of Competition).

Non-financial performance dimensions, such as corporate reputation and employee engagement, do not contribute to overall business success.