The active interest of ____________is vital if any formalized approach to segmentation is to be successful.

It makes common sense to design products and services to be most useful and cost effective in the fit of their features and price to the __________?

The 3 D way of thinking about different customers is _________ years old?

If you increase the size of a sample four times you _______ the precision.

The following sociological characteristic of the business-to-business marketplace make word-of- mouth influence critical

Most social influence today is through:

Vicious circles:

Accusing suppliers of price gouging you when demand greatly exceeds supply and then exploiting a suppliers’ vulnerability by hard bargaining when supply greatly exceeds demand is:

Typical samples range in size from?

Observational research led IKEA to design __________for its Japanese customers.