What does the story of Jim Sinegal, the former CEO of Costco, teach us about heroes in an organization?

According to the symbolic frame, the actual event is more important than how people interpret it.

Two employees can interpret the same event in completely different ways.

Diversity is often presented as one factor that could increase a team’s competitive advantage. In what way was the Eagle Group a diverse team?

The symbolic frame argues that organizational culture is maintained through written rules and procedures.

The symbolic view:

Members of the Eagle Group were selected through a formal HR recruitment process.

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