Suggest the type of market research that is most appropriate for the following situation: Determine how a recent price promotion (in-store price discount) affected string cheese purchases.

Assuming no impairment in value prior to transfer, assets transferred by a parent company to another entity it has created should be recorded by the newly created entity at the assets’:

Match Group owns many dating apps including Match.com, Tinder, Hinge, and OkCupid. One of Match Group’s apps has low market share in a high-growth market. According to the BCG matrix, the app should be classified as a _________________.

On January 1, 20X3, Poke Corporation acquired 25 percent of the outstanding shares of Shove Corporation for $100,000 cash. Shove Company reported net income of $75,000 and paid dividends of $30,000 for both 20X3 and 20X4. The fair value of shares held by Poke was $110,000 and $105,000 on December 31, 20X3 and 20X4 respectively. Based on the preceding information, what amount will be reported by Poke as balance in investment in Shove on December 31, 20X4, if it used the equity method of accounting?

You are a marketing analyst for Best Buy and your boss asks you why sales were down 5% in the latest 13 weeks in the appliances category. Your boss tells you she wants the root answer, but she needs the answer by the end of day for a meeting she has with the CEO. What’s your best research approach?

Ryan is a product manager for Apple and his engineering team just told him about a new device they developed that allows people to speak to their friends through projected holograms. Everyone in the office is excited about this product and Ryan thinks the product is a sure thing, so he skips consumer research to expedite the launch. Ryan launches the product and within two years Apple decides to discontinue the product. What term from the lecture describes the problem here?

Helen works for Claire’s Carpets and has been asked to design their next promotion. Helen realizes consumers are usually very engaged when buying carpet, but they don’t really perceive many differences between the brands. According to the lecture, what type of consumer behavior is likely present in this situation?

On January 1, 20X3, Poke Corporation acquired 25 percent of the outstanding shares of Shove Corporation for $100,000 cash. Shove Company reported net income of $75,000 and paid dividends of $30,000 for both 20X3 and 20X4. The fair value of shares held by Poke was $110,000 and $105,000 on December 31, 20X3 and 20X4 respectively. Based on the preceding information, what amount will be reported by Poke as income from its investment in Shove for 20X4, if it used the equity method of accounting?

Translate this Korean sentence and type it in English.   “저는 사학년이에요.”

Dyson started by making high quality vacuum cleaners. Today, it has expanded its business and is serving a new market with a new line of floor lamps and desk lamps. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?