Regular maintenance and repair costs are known as ________ costs.

A ________ plan establishes a long-term relationship in which the supplier promises to resupply the buyer as needed, at agreed-upon prices, over a specified period of time.

The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.

When Canon grabbed a large chunk of Xerox’s market by introducing desk copiers, it distanced itself from other challengers by ________.

In the ________ category of buyer-supplier relationship, although bonded by a close, cooperative relationship, the seller adapts to meet the customer’s needs without expecting much adaptation or change on the part of the customer in exchange.

A(n) ________ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.

In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products.

Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

________ are a person’s enduring favorable or unfavorable evaluations, emotional feelings, and action tendencies toward some object or idea.