Samantha and Emily visited the International House of Pancak…

Samantha and Emily visited the International House of Pancakes for breakfast during their road trip to Chicago last summer. The two friends often joke about the waiter who kept folding their napkins into animal shapes when either of them left the table. Every time Emily sees an IHOP, she thinks of her road trip with Samantha. What type of memory is Emily using when she experiences these periodic flashbacks?

Which of the following guides how a company uses elements of…

Which of the following guides how a company uses elements of the marketing mix to influence the consumers interpretation of the brand’s meaning in the marketplace relative to its competitors? A good one of these should include the intended  target market, brand, concept, and point-of-difference?