As Paloma and her family drove from Chicago to Orlando, they played a game of counting the number of McDonald’s golden arches they saw along the way. The arches are McDonald’s

Mairead is planning to hike across Canada. She wants to make sure the hiking boots she chooses are the best ones for her adventure, so she is spending a considerable amount of time comparing alternatives. Mairead is purchasing what type of product?

Zappos, an online shoe company, knows shoes are typically a(n) ________ good, with consumers often spending time comparing alternatives. It overcomes that aspect of consumers’ search process by offering a free, no-questions-asked return policy.

During the________ stage of the product life cycle, sales peak and profits begin to decline as competition becomes intense.

When Chloe, an athletic trainer, invented a new heart monitor for runners, she could expect during the introductory stage that

The Late Majority in the diffusion curve represents which group of adopters?

For a major university, undergraduate studies, graduate studies, and professional programs are________ within the university’s product mix.

The consumer buying decision process model represents

A salesperson who cold calls you to sell a cemetery plot is most likely offering what type of product?

Owen likes artisan bread and will drive to multiple stores to find his favorite brand. His twin sister Tasha loves bread but doesn’t care about brands. For Owen, bread is a(n) ________ good, while for Tasha it is a(n) ________ good.