The owner of a website wanted to know if more people would s…

The owner of a website wanted to know if more people would subscribe to his website if using a black vs. a blue background in the messages that ask consumers to subscribe. He conducted an AB test with the exact pictures below and found that the picture on the right drives a higher click-through rate compared to the picture on the left. He asked you to look at his AB test and conclude about the initial question he had. What would you say?

A unique aspect of online platforms is that consumers can ex…

A unique aspect of online platforms is that consumers can express their opinions about various products or services by posting online reviews. If you are designing the review style for your website, what strategy could you implement to make a review appear more positive (or less negative) compared to others?