Today the automobile industry is merging with the technology…

Today the automobile industry is merging with the technology industry as cars now come equipped with a variety of sensors, computers, and various technologies that enhance the performance of the vehicle.  When two or more unrelated industries begin to satisfy the same customer need we call this _______________.  

Rooms at the Stephanie Inn at Cannon Beach Oregon range in p…

Rooms at the Stephanie Inn at Cannon Beach Oregon range in price from $750 to $950 per night.  The Inn offers spacious rooms with views of the rugged Pacific coast.  The Inn provides a complimentary gourmet breakfast, free happy hour at 5, warm cookies delivered to the room at 9:00pm, free shuttle service into town in their luxury SUV, and other amenities.  The Stephanie Inn only has the one facility.  We would say they are competing on which generic strategy?