Brand recognition is the ultimate stage in brand loyalty that leads consumers to refuse alternatives and search extensively for the desired merchandise.

Often, the desirability of partnering in the business market is based on the fact that each firm brings to the partnership something the other needs but cannot provide on its own.

Market leaders are more likely to engage in comparative advertising than new entrants.

​At the third level of relationship marketing, buyer-seller relationships are transformed structurally into business partnerships.

Companies use knowledge obtained from databases to track customer buying patterns and to customize offerings and sales promotions.

Providers can maintain inventories of their services.

Convenience retail stores attract consumers by providing easy access, extended store hours, and adequate parking facilities.

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

A dinner at an exclusive restaurant is a pure good.

One of the main goals of internal marketing is to keep the employees informed about corporate goals, strategies, and customer needs.