Typically, a single marketing mix strategy attracts all sectors of a market.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Understanding of differences among subcultures is essential for developing effective marketing strategies.

A private exchange is also called c-business because of its relatively more collaborative nature.

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

Syncratic role is seen when partners independently make an equal number of purchase decisions.

Encryption is the process of encoding data for security purposes.

Geographic segmentation is also called socioeconomic segmentation.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.