Which of the following ads depict an informational appeal?

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.

If the shipper owns its own truck or air fleet, it becomes a ________ carrier.

________ includes objections due to proposed contract completion time, quality of goods and services offered, purchase volume, product safety, and responsibility for financing, risk taking, promotion, and title.

A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist.

If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm’s offering in the FABV approach.

The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.

When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.