How can forecasting support strategic planning in B2B markets?   Please select the best two options.

What approaches help B2B companies manage customer dynamics effectively?   Please select the best two options.

What measures can a company take to align its supply chain practices with ethical principles?   Please select the best two options.

Which strategies are key to developing a customer-centric sales approach?   Please select the best two options.

How can companies create robust SCAs in response to competitive pressures?   Please select the best two options.

How do boundary spanners contribute to the B2B purchasing process?   Please select the best two options.

What actions align with a commitment to Corporate Social Responsibility (CSR) in B2B marketing?   Please identify the best two options.

How can businesses address cultural sensitivity in their B2B marketing efforts?   Please identify the best two options.

What ethical considerations should guide the marketing of a new product with environmental implications?   Please select the best two options.

How can businesses segment B2B markets based on product application?   Please select the best two options.