What type of message positioning strategy would you recommend to them (of the three types of positioning strategies discussed in class)? Why? Would you recommend an emotional or a rational appeal? Why? What should be some considerations to make their positioning both desirable and deliverable?

What communication objectives should they have for their promotional campaign? Clearly articulate each objective that would be relevant for them to consider for this campaign, and justify why. Would these objectives be different/similar for the different segments?

What communication objectives should they have for their promotional campaign? Clearly articulate each objective that would be relevant for them to consider for this campaign, and justify why. Would these objectives be different/similar for the different segments?

Q4) Is it worth their while to invest in a strong public relations or publicity effort at this time? Why or why not?  If so, what type of public relations would you recommend? (3 points)      

Q3-3b) What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing)?  Support your suggestions with a clear rationale. 

Q3-2i) what type of sales promotions (trade or consumer or both)? Why?

Q3-2i) what type of sales promotions (trade or consumer or both)? Why?

Q3-2ii) Based on which specific action objective(s)? Why?

Q3-3b) What would be your suggestions for recommended scheduling strategy (e.g., continuous, flighting, pulsing)?  Support your suggestions with a clear rationale. 

Which of the following statement regarding Default Mode Network is false?