The industry sales for at-home meal delivery kits in the U.S. in 2018 are listed below: Company Sales Revenue Hello Fresh $82 million Blue Apron $66 million Home Chef $25 million Plated $12 million All Others $45 million What was Home Chef’s market share by revenue in 2018 (rounded to the nearest whole percent)?

Samantha Miller created a local donut store called “Donutcha Want It.” Her research indicates that customers fully understand what donuts are and what to expect when buying them. So she does not need to expend effort creating and improving her donuts. Instead, she needs to spend more effort getting her donuts carried in more stores and coffee shops. Based on this description, what business orientation best describes Donutcha Want It’s approach?

Jack’s Jewelry buys jewels from Craft Corner, and Craft Corner in turn, buys bracelets from Jack’s Jewelry. What practice, frowned on by the Federal Trade Commission, are the two companies engaging in?

In marketing research, ________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.

Cognitive dissonance refers to

Between classes, many college students stop at conveniently located vending machines for their favorite snacks and drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in ________ problem solving purchase situations.

The NAICS provides common industry definitions for

WeBToys is a store that specializes on manufacturing and selling toys to households with children. WeBToys wants to expand to a new city in Florida to increase their customer base and profits. Using the below Nielsen DMA data for households with children, what city provides the highest index and what is that index value, rounded to the nearest integer?   Orlando Jacksonville Miami Gainesville USA HHw/ kids 19,821 96,400 35,277 8,315 34.6 M HH 42,357 190,533 83,281 18,343 71.8 M

In the recent decade, society has moved to focusing more on a healthier lifestyle that will also help keep the environment thriving. As a result, Burger King decided to introduce its meatless Impossible Whopper to accommodate customers who are vegetarian and to help reduce environmental impact. The process that Burger King used to collect and interpret information on changing social values related to meat, nutrition and sustainability that led to this decision is called…

For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” Now McDonalds is suing Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?