When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality.

With the ________  heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

Madame Tussaud’s wax museum is a popular tourist attraction in London. The museum charges higher entry rates for tourists compared to locals. This form of price discrimination is known as ________ pricing.

Backward invention occurs when a firm ________.

Which of the following is true of brokers?

A Japanese firm is ready to sell its recent technological innovation to the US government. But it has asked for 80 percent in cash and the rest in mica. The Japanese firm is looking to enter into a(n) ________ with the US government.

With respect to e-procurement, which of the two types of e-hubs are Web sites organized around?

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

In an attempt to tailor its products to suit the requirements of consumers in India, LG introduced the aero-comfort system. A remote control is programed to regulate both the air-conditioning and the ceiling fan. Consumers can switch off the AC and increase the ceiling fan’s flow once the desired temperature is achieved. This not only increases convenience, but also cuts down electricity charges. LG’s aero-comfort system is an example of which of the following?