The ________ attack offers the firm an opportunity to diversify into unrelated products, into new geographical markets, and leapfrogging into new technologies.

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

Which of the following auctions is characterized by one seller and many buyers?

________ is the effect one person has on another’s attitude or purchase probability.

A standardized marketing program involves ________.

________ includes objections due to proposed contract completion time, quality of goods and services offered, purchase volume, product safety, and responsibility for financing, risk taking, promotion, and title.

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

________ refers to the task of securing editorial space – as opposed to paid space – in print and broadcast media to promote or “hype” a product, service, idea, place, person, or organization.

A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique. Such nichemanship is an example of ________ specialist role.