Which of the following types of distribution involves severely limiting the number of channel intermediaries?

________ are visual representations of consumer perceptions and preferences.

In which of the following cases is a service provider trying to increase nonpeak demand?

American Express’ “World-Class Service, Personal Recognition,” Mary Kay’s “Enriching women’s lives,” Hallmark’s “Caring Shared,” and Starbucks’ “Rewarding Everyday Moments” are examples of brand ________.

Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.

A ________ error occurs when the company dismisses a good idea.

________ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.

________ refers to data, information systems, and advice services that the seller offers to their buyers.

________ are products such as the Mercedes Benz C-class and the American Express Blue card, that extend historically high-priced brands down-market while retaining their cachet.

________ are associations designed to overcome perceived weaknesses of the brand.