A set of associations linked to a concept in memory is called a , while the mental framework for understanding how a product category works is called a . Options: A) Schema B) Knowledge Structure C) Prototype D) Script  

In class, we reviewed how Nike uses memory-enhancing techniques such as recirculation, chunking, and elaboration to strengthen its brand associations. Explain how Nike uses these techniques in its branding, referencing the Nike swoosh logo, the “Just Do It” slogan, and athlete endorsements. How do these techniques help Nike stay top of mind for consumers? Please limit your answer to a maximum of 75-100 words.

Which of the following techniques is most likely to enhance consumers’ ability to store information in long-term memory?

Which of the following strategies can be used to change consumer attitudes through the Theory of Reasoned Action (TORA) model? (Select all that apply.)

In class, we discussed how consumers’ attitudes are formed through high-effort processing, particularly when they have strong motivation, ability, and opportunity (MAO). When this process is based on their cognitions (thoughts), it can include approaches like: Direct or imagined experience Reasoning by analogy or category Values-driven attitudes Social identity-based attitude generation Choose one of these approaches and explain how a brand or product outside of the examples we provided in class uses this strategy to shape consumer attitudes. Be sure to: Identify the approach. Provide a real-world example. Explain why it is effective in shaping positive attitudes. Please limit your response to a maximum of 100 words.

In low-effort situations, consumers are likely to devote a lot of mental effort to processing marketing messages

Which of the following are valid reasons why generational cohort theory is important for marketers? (Select all that apply)

Match each dimension of appraisal with its description.

Match each type of involvement with its description.

Match the terms with the scenarios that best describe them: