A ______ consists of a succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants the core market to view the product. 

Which one is NOT a type of research done in the marketing process?

What type of data is particularly useful at the problem identification stage?

What is a unique way of utilizing technology for retailing purposes?

What does loss leader pricing cause? 

What is it called when Companies collude to set a price, which is illegal?

Why do stores offer seasonal discounts? 

What is NOT a focus of the Relationship Marketing strategy on building brand loyalty?

What is the most popular social media marketing channel for B2B and B2C marketers?

What are the 5 criteria for effective market segmentation?