The average American’s standard of living continues to improve. These income shifts are linked to two key factors: ________.

Older adults that control more than 50% of discretionary income are considered the ________ market.

________ describes consumers in terms of their aesthetic and intellectual preferences.

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn’t even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell’s purchase decision process has become one of less and less effort. Latrell’s decision process in an example of ________.

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Hedonic shopping motives include ________.

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied.

Sandra decided to become a nurse after several years as an elementary teacher. She still wanted to help people but in a different manner. Sandra’s case is an example of which of the following?