Essay Question Four    Discuss the unique characteristics of observation methods.

29)    The major advantage of focus groups is that the reliability of the data collected is high, unlike other qualitative methods.

Essay Question One:   Differentiate between primary and secondary data and give two examples of each source.

14)   Literature reviews can be helpful in identifying appropriate sampling approaches that have been successful in researching similar topics.

18)    Evaluating secondary data based on the purpose criterion involves _________.

15)    Syndicated data are the data available for free on various blogs and websites.

20)   In the context of research data, which of the following statements is true about store audits?

5)   Which of the following do companies rely on to manage consumers’ data such as interactions throughout all touchpoints and purchase behavior?

28)    Quantitative researchers use content analysis to create meaningful findings from focus group discussions.

24)   An in-depth interview _________.