________ describes the service program for helping customers keep purchased products in good working order.

High levels of brand ________, or the extent to which consumers feel they are “in sync” with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs.

Buyers expect products to have high ________, which is the degree to which all produced units are identical and meet promised specifications.

Which of the following types of distribution involves severely limiting the number of channel intermediaries?

________ are visual representations of consumer perceptions and preferences.

In which of the following cases is a service provider trying to increase nonpeak demand?

American Express’ “World-Class Service, Personal Recognition,” Mary Kay’s “Enriching women’s lives,” Hallmark’s “Caring Shared,” and Starbucks’ “Rewarding Everyday Moments” are examples of brand ________.

Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.

A ________ error occurs when the company dismisses a good idea.

________ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.