Golin, the PR agency, has McDonald’s as a client. Golin assi…

Golin, the PR agency, has McDonald’s as a client. Golin assigns two specialists to the campaign. One is responsible for developing the images and brief taglines. The other is responsible for longer-form communications that clearly spell out McDonald’s goals, policies, and news releases. The second type of longer-form communication is an example of __________.

If you have an event with the following costs: $10,000 marke…

If you have an event with the following costs: $10,000 marketing expenses, $5000 meeting planning expenses, $7500 travel expenses, $5000 in speaker fees (honoraria), and $2,500 in AV. For each attendee, you have the following expenses: $30 food, and a $20 swag bag. Your registration fee is $350 per person. How many attendees do you need for the event to break even?