Ryan is a product manager for Apple and his engineering team just told him about a new device they developed that allows people to speak to their friends through projected holograms. Everyone in the office is excited about this product and Ryan thinks the product is a sure thing, so he skips consumer research to expedite the launch. Ryan launches the product and within two years Apple decides to discontinue the product. What term from the lecture describes the problem here?

Helen works for Claire’s Carpets and has been asked to design their next promotion. Helen realizes consumers are usually very engaged when buying carpet, but they don’t really perceive many differences between the brands. According to the lecture, what type of consumer behavior is likely present in this situation?

On January 1, 20X3, Poke Corporation acquired 25 percent of the outstanding shares of Shove Corporation for $100,000 cash. Shove Company reported net income of $75,000 and paid dividends of $30,000 for both 20X3 and 20X4. The fair value of shares held by Poke was $110,000 and $105,000 on December 31, 20X3 and 20X4 respectively. Based on the preceding information, what amount will be reported by Poke as income from its investment in Shove for 20X4, if it used the equity method of accounting?

Translate this Korean sentence and type it in English.   “저는 사학년이에요.”

Dyson started by making high quality vacuum cleaners. Today, it has expanded its business and is serving a new market with a new line of floor lamps and desk lamps. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

Translate this Korean sentence and type it in English. “저는 대학생이에요.”

Garmin was once the gold standard for GPS devices, but due to poor environmental scanning Garmin missed the trend around digital convergence and got passed up by GPS apps like Waze. This is an example of which force of environmental scanning?

Jimbo has been shopping for a new electric scooter and he has diligently researched the various available brands. After evaluating the alternatives, he is considering purchasing an Apollo brand scooter. Which of the following is an example of marketing communications that Apollo might use to prompt Jimbo in the next stage of his decision-making process, the purchase decision?

All of the following are true about whey protein concentrate except: 

A business combination in which the acquired company’s assets and liabilities are combined with those of the acquiring company into a single entity is defined as: