The Asakusa Capsule Hotel in Tokyo was inspired by the pursu…

The Asakusa Capsule Hotel in Tokyo was inspired by the pursuit of space efficiency and functional comfort. Said another way, minimum service, low price. The hotel offers a public lounge space, including bathing, and private space where the sleeping area is actually a capsule. Which value positioning is Asakusa Capsule Hotel using compared to traditional hotel offerings?

Marketers observe products on three levels: The actual produ…

Marketers observe products on three levels: The actual product (the bundle of tangible and intangible attributes); the core product (personal benefits); and the augmented product (add on accessories or options). Buyers generally recognize their need for which product level first?