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Setting prices is a one-time decision for most products in most companies.

There are a variety of pricing strategies available to firms.  For example, firms selling perishable goods – such as a produce shop – might want to make sure all the inventory is sold.  This firm would likely have a

Breakeven analysis is an effective tool for marketers in assessing the sales required for covering costs and achieving specified profit levels.

When General Motors introduced the Saturn, it priced the SL sports sedan at $2,000 less than the Toyota Corolla DLX and $1,500 less than comparable Nissan and Honda automobiles. This is an example of the _____ pricing strategy.

The practice of marketing merchandise at a limited number of prices is called _____ pricing.

In most economies, _______refers to the amount of funds required to purchase a product.

The price elasticity of demand (or elasticity of demand) is the percentage change in the quantity of a good or service demanded divided by the percentage change in its price.

“Buy three shock absorbers and get the fourth free,” as advertised by an auto repair shop, is an example of _____ pricing.

The price of products only includes the costs incurred by the manufacturer for procuring the raw material and for processing the products.