________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem.

Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors’ prices, is known as ________.

Experience-curve pricing ________.

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

Which company launched Eco-Fina packaging for its water?

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

Which of the following is true about the buying center?

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.