A negative cash discount is an attempt by sellers to improve their liquidity positions, reduce their bad-debt losses, and cut collection expenses.

Markups are determined partly on the basis of marketers’ judgments of the amounts that consumers will pay for a product.

Chain stores are groups of retail outlets that operate under central ownership and management and handle the same product lines.

The retail stores in a planned shopping center maintain uniform hours of operation, including evening and weekend hours.

In contrast to the purchase of shopping products, consumers buy convenience products only after comparing competing offerings on such characteristics as price, quality, style, and color.

Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

Penetration pricing is likely to be utilized when demand for a good or service is highly inelastic.

A skimming pricing strategy is ineffective in marketing higher-end goods.

Companies that offer mass-marketed goods and services are more likely to achieve monopoly position with their customers compared to those companies that manufacture luxury products.

Food and household staples are common categories of generic products.