6)     __________ is the strategic use of a brand’s equity w…

6)     __________ is the strategic use of a brand’s equity where the firm uses the brand’s name to get customers to buy something new.                                                                                                                                                                          

10)     ABC Company is having trouble keeping merchandise in…

10)     ABC Company is having trouble keeping merchandise in stock because its suppliers are unreliable.  ABC          Company needs to deal with it’s ______________.                                                                                                                                                       

22)    Channel design is an integral part of all of the foll…

22)    Channel design is an integral part of all of the following EXCEPT: