Changes in an environment are most often the result of sudden crises.

The basis for social media is conversation.

The term “societal marketing” refers to online retail sales.

The Sherman Antitrust Act, Clayton Act, and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

A pharmaceutical company that owns a patent for a new drug obtains exclusive rights to produce and market that drug for an entire lifetime.

The antitrust laws in the United States were designed to protect the interests of organizations having monopoly positions.

Consumers’ online shopping experience has been steadily improving in quality and convenience due to the efforts of the retailers.

Guerilla marketing is an expensive marketing technique.

Marketing strategy is an overall company-wide program for selecting a particular target market and satisfying consumers through a careful blend of the elements of the marketing mix.

A major constraint on consumer spending is deflation, which devalues money by reducing the products it can buy through persistent price increases.