20. Which of the following pairs of psychologists were responsible for the first recognized intelligence quotient test, or IQ?

8. According to social psychology, which of the following would be the most likely to influence whether someone will conform to group norms?

3. Which of the following is NOT a factor that influences the effectiveness of persuasion?

16. Paulo is being tested in the office of a licensed psychologist. The test examines Paulo’s ability to acquire, process, recall, and apply information. In short, his cognitive capacity is being assessed. Paulo is probably undergoing a(n) __________ test.

13. Randy has a box of Smarties candies. Randy leaves the room, and while he is away, Michelle plays a trick on him. She removes the Smarties and replaces them with rocks. Their son, Zeven, notices this and starts laughing, knowing that his Dad, Randy, will be tricked! Zeven has mastered:

Explain the concept of the bystander effect and how it relates to helping behavior in social situations.

6. Which of the following is an example of the mere exposure effect?

The standard reference point that is the widest area on the head is the __________.

The length of sideburns should be ____________.

Which principle of hair design is defined as the comparative relationship of one thing to another?