Trying to determine customers’ true needs is difficult because no one fully understands what motivates people to buy things.

A concentration marketing approach uses different advertising messages for different market segments.

Veronica oversees the complete quality control process for a large bottling facility. Veronica’s job is part of operations management.

Belinda is writing a term paper on a toy company. She researches the firm’s shared values, beliefs, traditions, philosophies, rules, and role models for behavior. Belinda is researching the company’s

The senior vice president of sales contacts a lower-level manager from the marketing department to request a favor. This is an example of horizontal communication.

One criterion that influences companies on location decisions is the fact that state governments are willing to forgo some tax revenue in exchange for job growth.

Ashton is the senior vice president of a construction company. After receiving reports of pay discrimination, Ashton creates a temporary group of employees who are responsible for examining pay and promotion practices at the company. After three months, they created a detailed plan for resolving the problem. Ashton’s new team is a quality assurance team.

Which statement is true of organizational culture?

Objectives are measurable benchmarks used to determine the progress of planning.

Caroline’s business has grown rapidly over the past three years. She decides to create a visual display of the organizational new structure and lines of authority. This visual display is called an organizational chart.