In the health care industries, strategies that target women…

In the health care industries, strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families. Plus, women use health services more frequently than men. If you are a health care provider, you would want to use ________ segmentation.

Randolph Home Supply ran a research study to see how consume…

Randolph Home Supply ran a research study to see how consumers learn about their products and services. In the study, they cited findings from Google that tracked consumers’ behavior when looking for home repair products and service providers. The information Randolph Home Supply pulled from Google’s survey is