Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a cramped table in the corner and his steak came overcooked. Overall, the restaurant did not perform as well as he had expected. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction state is Louis likely to be in?

In the recent decade, society has moved to focusing more on a healthier lifestyle that will also help keep the environment thriving. As a result, Burger King decided to introduce its meatless Impossible Whopper to accommodate customers who are vegetarian and to help reduce environmental impact. The process that Burger King used to collect and interpret information on changing social values related to meat, nutrition and sustainability that led to this decision is called…

Within the buying center, deciders are people who

Alex began working at a new company called MowTown. MowTown sells lawn and garden products, and a lot of their customers order their products online. Since most of their sales are online, MowTown wants to boost their reviews. Instead of receiving genuine reviews, MowTown makes Alex create and post fake customer reviews. What MowTown is making Alex do is called:

A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?

Sezzle is an online program that allows online shoppers to split their payment amount over time. Therefore, customers can receive their product immediately while paying off the cost of the product. What is the main type of utility discussed in lecture that Sezzle provides?

The industry sales for at-home meal delivery kits in the U.S. in 2018 are listed below: Company Sales Revenue Hello Fresh $82 million Blue Apron $66 million Home Chef $25 million Plated $12 million All Others $45 million What was Home Chef’s market share by revenue in 2018 (rounded to the nearest whole percent)?

For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” Now McDonalds is suing Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?

Healthy Co. is a company that sells healthy foods to different groups of people. They have products tailored to people who want to lose weight, people who want to avoid animal products, and people who have allergies that prevent them from eating particular foods. What targeting strategy is Healthy Co. using?

Max Baker is buying a new dishwasher for his company, Cakes Delight. He wants a solution that will last for the next 15 years. He is considering either keeping his existing dishwasher, which is expected to last for at least 15 or buying a newer machine. The table below gives the costs associated with each option. Use value analysis to find the total life cycle cost of both options over a 15-year period. What is the cost difference and which option should Max choose for Cakes Delight?   Old Model New Model   Purchase Price $0 $500   Repairs (Annual) $40 $15   Energy (Annual) $45 $30