The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

Phishing is the voice equivalent of vishing.

Sports celebrities and actors use social media marketing to create a positive public image.

Interpretative research is an observational method that observes consumers in their natural setting.

A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.

Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

The influence of reference groups is more significant in case of children, when compared to adults.

Core regions are locations where marketers get majority of their sales.

The basic core values of a culture are highly dynamic and flexible.

The number and size of the market segments chosen by a firm must match its marketing capabilities.